Have you ever noticed, a website is always equipped with some testimonials from people who have used the product. Obviously, this testimony shows how quality a product is based on its own experience.
Does this directly affect sales? Here are 5 reasons why testimonials are very important for your online business and need to be developed to get optimal benefits.
1. To Grow Trust in Prospective Buyers
One’s experience with something, including using a product, is generally more reliable than a theory that is at length and not practical. Why? Because experience is a real proof, not just a claim that is not yet known.
So, testimonials listed on the website indirectly will foster visitor trust. Like Scottsdale SEO Company LinkHelpers, a company engaged in the field of SEO, displays their testimonials on its website. Thus, the level of interest of prospective buyers of a product will increase. The desired end result is the sale of products.
2. Materials to Advertise
Testimonials can also be used as material to advertise products to other media. For example, when a customer expresses satisfaction with your product or service, keep proof of that recognition. Then, you can use it as a way to grab the attention of other prospective customers.
You can put the testimonial on the website or share it via social media accounts. Encourage website visitors or followers on social media to feel confident about the quality of the product. Testimonials can also be material for creating advertorial advertisements. You only need to quote a number of statements from customers to confirm the quality of the product you are delivering.
3. Material for Evaluating Yourself
It is not impossible, a testimony was also accompanied by constructive criticism. For example, the customer is very satisfied with the product he bought, but is still disappointed with the shipping service so that the product does not arrive on time. Things like this can be used as material for evaluating business in the future.
However, you can surrender to these shortcomings, but do repairs so that you can again increase customer satisfaction. Positive intentions accompanied by actions will be added value in the eyes of the customers so that the desire to buy remains.
4. Get Double Profits
If a customer is a particular company or agency, you can use their testimonials to get multiple benefits. First, this positive experience will be an affirmation if your product is useful and quality. Second, you want to show that the product is used by important people.
This is very important because prospective buyers will feel that the decision to buy a product is not a wrong step. Buyers are certainly happy when juxtaposed with other important customers. In addition, by being willing to give testimonials, clients indirectly advertise on your website. This is an advantage for both parties, not just you.